ISHU Launches Debut Collection and Collab with Jay-Z & Roc Nation
In September of 2016, ISHU launched a major collaboration with Jay-Z featuring their debut collection, #AnonymousSeason1. A month later that same year, ISHU also created a pop-up store in Soho, New York City to celebrate the 20 year anniversary of Jay-Z’s album, ‘Reasonable Doubt’. At a retail space designed to replicate the iconic D&D studios in New York, ISHU and Jay-Z released their 1996 era capsule collection of ‘ISHU x Reasonable Doubt’ scarves, a hit amongst fans and customers.
“Jay-Z and Roc Nation saw the same ‘spirit of independence’, as they put it, in what the ISHU and CEO Saif Siddiqui were doing. So like Alicia Keys sang in ‘Empire State of Mind’, the concrete jungle and October streets of New York became home to the dream team collaboration of the ISHU’s first collaboration - with a line of pop-up shop merchandise to celebrate the 20th Anniversary of Jay Z’s debut Album, Reasonable Doubt.”
– Huffington Post UK