The BALR. x ISHU collection is an exclusive line of premium garments that give the wearer a sense of empowerment through unparalleled protection and privacy, with the ability to block out unwanted flashes and outsmart the spotlight.

Amsterdam born, luxury lifestyle brand BALR. partners with London-based technology and fashion brand ISHU to deliver a transformative collection, which uses innovative sunlight technology to distract and distort. When taking a photo, the
unique fabrics containing thousands of nano-spherical crystals reflect the flashlight back into the camera resulting in images where the wearer is blacked out.

BALR. and ISHU alike hold huge celebrity followings; BALR. has been worn by the likes of Cristiano Ronaldo, Dani Alvez, and Neymar Jr and ISHU boasts popularity with stars like Paris Hilton, Cameron Diaz, Nick Jonas to name a few. With both brands each catering to the desires and needs of the luxurious, through BALR.’s focus on high-end fashion and ISHU’s anti paparazzi cloaking device, this collaboration proves to be the ultimate blend of craft and creativity.

Merging versatility, functionality and the iconic BALR. style, the collaboration consists of a range of comfortable, clean, and minimalistic hoodies, t-shirts and puffer jackets made from high-quality materials and imprinted with ISHU’s intricate and reflective patterning. These sit alongside accessories like backpacks, phone bags and trainers, marking this as the largest complete ISHU fashion collaboration to date.

BALR.
An international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. typifies the modern, aspirational lifestyle of an athlete. The brand has also collaborated with other global fashion players such as Puma, Rolex and Swarovski, as well as sponsoring the training kits for Manchester City Football team. Over and above the apparel BALR. lifestyle brand sells everything from branded Golf Carts to Vespas to Beds all in keeping with the brand ethos of luxury, style and aspiration.

ISHU
Founded by London-based fashion entrepreneur Saif Siddiqui, ISHU seeks to use its knowledge and understanding of solar power to help individuals transform their lives, through protection from digital privacy intrusion to clever solar solutions.