nnovative Fashion-Tech Brand, ISHU, Makes McLarens Invisible
The pioneering brand, ISHU, has teamed up with McLaren to create two custom designed cars, a 570GT and a 720S, that have been wrapped with ISHU nanotechnology and Deadmau5 insignia, which can be seen outside the first ever Deadmau5 pop-up store in Soho, London.
n addition to the nanotech wrap on the outside of the two McLarens that makes the cars invisible to camera flash, ISHU also added solar panels to the vehicles, along with a wireless charging console in the center of the car. Coinciding with ISHU’s new collection that dropped in December of 2018, the brand also showcased official ISHU McLaren merchandise at the pop-up.
The brand’s most popular product, known as the anti-paparazzi scarf, was exclusively designed for the McLaren event. Ten individually numbered pieces were exclusively available to purchase in store only for the duration of the pop-up. Other partners at the event included TIDAL, Kid Robot, WrapStyle, MetaThreads, SCUF Gaming & TRBL.
ISHU Launches Debut Collection and Collab with Jay-Z & Roc Nation
In September of 2016, ISHU launched a major collaboration with Jay-Z featuring their debut collection, #AnonymousSeason1. A month later that same year, ISHU also created a pop-up store in Soho, New York City to celebrate the 20 year anniversary of Jay-Z’s album, ‘Reasonable Doubt’. At a retail space designed to replicate the iconic D&D studios in New York, ISHU and Jay-Z released their 1996 era capsule collection of ‘ISHU x Reasonable Doubt’ scarves, a hit amongst fans and customers.
“Jay-Z and Roc Nation saw the same ‘spirit of independence’, as they put it, in what the ISHU and CEO Saif Siddiqui were doing. So like Alicia Keys sang in ‘Empire State of Mind’, the concrete jungle and October streets of New York became home to the dream team collaboration of the ISHU’s first collaboration - with a line of pop-up shop merchandise to celebrate the 20th Anniversary of Jay Z’s debut Album, Reasonable Doubt.”
– Huffington Post UK
ISHU Presents First Collab with Retailer Joe & the Juice
In January of 2019, ISHU stepped into its first interior design collaboration with Joe & the Juice, a coffee and juice shop in Soho in London. Joe & the Juice is now decked out with ISHU pillow cases with anti-flash technology cleverly built-in to fashionable design. The future of the ISHU x Joe & the Juice collab will bring additional interior design accessories like wallpaper, and more.
ISHU Designs Specially Requested Apparel for Chance the Rapper & his Entourage
After seeing T.I. wearing the ISHU scarf in New York City, Chance the Rapper was hooked. He made a special request that resulted in a capsule collection produced by ISHU and specifically designed for Chance the Rapper and his friends and family. Chance the Rapper and his entourage wore their exclusive collection at the Wireless Festival in London in 2017.